Having an Instagram account is a norm these days, but having an Instagram Business Profile is what makes you stand out from the rest. Let us find out the 4 main reasons why you should switch your Instagram account into a business profile!
1. Schedule Post
Be it a normal Instagram user or an influencer, we are busy at times, there’s no time to post something on social media, yet you still want to be active and have good engagement rates with your fans. How do you do it?
By switching it into a business profile, you can easily schedule post while you are free, to make sure that you have a routine post every single day. It functions exactly like Facebook, set a time and schedule post. It is especially useful for influencers, save your precious time for posting!
As more and more companies look into influencer marketing, it is essential for you to track your performance, as well as other company does. By having an Instagram business profile, you can get access to their analytic tools, Instagram Insights.
Some of the common metrics to track down your performance inclusive engagement rates (likes, comments, shares), traffics (how many people visits your website), brand sentiment (how many people talks about your brand), sales (revenues generated by content), and even demographics (age group and location of followers).
3. Share Links in Instagram Stories
Have you seen before in Instagram Stories that some of the posts will have a “Swipe Up” sign at the bottom of the stories? Once you swipe it, you will get prompted and directed to another website or webpage.
This is what the Instagram business profile could offer. As an influencer, you can easily set up a link to the respective websites that you partnered with. It is a way to build up your rapport and get involved in business and marketing.
4. Run Ads and Boost Your Brand
The next time when you saw some famous artist/ ambassador/ influencer post something, make sure you check on the small line of words right below their username. Most likely there will have words like Sponsored or Sponsored Paid. That proves that they have already switched into a business profile, which lets they post advertisements to boost engagement rate.
As influencers, you can post photos or videos as an advertisement that can direct them to that particular business platform for purchasing of products. It works in sync with Facebook Ads. So you can set up, run, and track a campaign in Instagram Ads the same way as Facebook does.
Time to Switch?
Switching your account from personal into a business profile account is easy, you can simply access it through your settings in Instagram, click on Account and Get More tools, select Business. Ta-da! Congratulations, you can access the features above now!
About Asia Travel Club
Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across the ASEAN Economic Community, Greater China, Japan and South Korea.
Are you interested in harnessing your social influence to connect with our hotel partners across Asia for a free hotel stay? Request your sponsored stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub to find out more.
Asia Travel Club #ATC #staysforstories Powering Asia Travel Influencer Campaigns via Messenger & WeChat
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